The information you have on your clients is very important for future success in your business. It doesn’t matter whether you store it in your computer or in a handwritten diary, the information you hold is very valuable. This should not only be a basic record of the client’s name, address and other personal details that include treatments taken, but also as a way of keeping in touch. Simple things like sending a card on their birthday is a sure way of reminding them of your existence on a happy day for them.

Regularly communicate with your clients and include discounts and other vouchers on special occasions to make them feel part of the “family” and stress on the message that they are important for your clinic. Well planned marketing strategies work better than adverts at times as the latter uses up a lot of financing and are not targeted at the specific group you are concentrating on.