Resources

 

Therapy strategy and treatment plan

A properly made and accurate diagnosis is the first stage of any high-quality aesthetic treatment. This needs to take into account not only the local findings which are of particular interest to the patient, but also his or her overall constitution, skin type, previous and concurrent illnesses, a possible pregnancy and lifestyle habits. You must distinguish between the primary and secondary treatment strategies which are needed to achieve the desired […]


Rules the patient needs to observe before the treatment

No aspirin or enzyme products two days before mesotherapy. He or she must inform the therapist about any regular medication (e.g. oral anticoagulants) and previous illnesses; women must also inform the therapist if they are pregnant. He or she must inform the therapist about any allergies or intolerances. You should also ask the patient about any predisposition to keloids or pigment disorders. The skin may only be cleansed with water […]


Patient history, examination and marking

As stated above, the first step to any procedure is to take and record the patient’s history. It is very important to also include the patient’s particular aesthetic history in addition to the usual medical history, but unfortunately, any previous aesthetic treatments are often not documented in a cosmetic record. In this case it is necessary to interview the patient and record their comments in writing. Duplication can be avoided […]


Documentation and objectification

As with any medical treatment, everything needs to be meticulously documented in the patient’s file. In addition to documenting the history and examination findings, the therapist needs to make an accurate record of the treatments provided (location, material or active substance mixture, injection technique). At the first consultation, the baseline status is documented by means of a description, photographs (frontal and profile, target zone) and measurements (manually with measuring tapes, […]




THE GUIDE TO A BETTER BUSINESS

This guide was created to help you with innovative ideas and advice that you could put to use for your own business. There is a lot of information given about the various facets of businesses and as the information changes, this guide will be updated accordingly. In the index, you will clearly see the various chapters that you can refer to for easy guidance, and if you have any queries […]


OUR VISION FOR THE FUTURE

We saw an opportunity for premier products backed by knowledgeable support and Vida Aesthetics was formed to fulfill that need. We work hard to bring you the best products in the industry with a new synergistic approach. We research and identify the best products and speak to clients and vendors with the goal to provide the client with an unrivalled premier service. We continue our vision of bringing the best […]


EXCELLENT CUSTOMER SERVICE AND COMMUNICATION

Starting from the first point of communication with your customer, do you believe you are putting in your best efforts in terms of customer service? THE PHONE COMMUNICATION: In most businesses, the phone is our first contact with the customer. At this time, we are still faceless entities and they are calling to get information on our services. We have to ensure that we put in a great amount of […]


CREATING THE BUZZ AND THAT SPECIAL EXPERIENCE

Your team must be enthusiastic to give your customers a special unforgettable experience from the start. Always put yourself in others’ shoes. How would you like to feel? What would you like to hear? There are a few things that clients want from the moment they walk into your clinic or talk with you on the phone. They want to: Feel special from the first step Feel that they are […]


DELIVERING THAT SPECIAL EXPERIENCE

You must walk the talk. Deliver on what you have promised in your ads and see that your customer walks away happy. She must be absolutely overwhelmed with the great experience she had in your clinic. These days, with more competition and more products, clients are getting pampered like never before. With high expectations, they have come to expect the best. With the increase in expectations, you must also step […]


GENERATING SALES DURING TREATMENTS

That one hour of private time with your client is the perfect opportunity for you to get your clients attention to work to your advantage. With no distractions, that one hour is a golden time to direct her subtly towards other products and treatments. Always ease it into a conversation. They shouldn’t feel that they are being pressured into buying a product they don’t want. Be concerned, attentive, ask questions. […]


GENERATING SALES ACROSS THE COUNTER

You do not always have to wait until the customer reaches the till to make payment. If she is convinced during the one hour session, place the homecare products in front of her so it feels that her decision to buy is final. If your client trusts you and has decided to buy the products based solely on your sales pitch, then ask her which product she would like to […]


BE A GOOD LISTENER

Being a great salesperson doesn’t mean that you aggressively push all your products at clients. It means that you should be a good listener to understand what they are looking for in your products and treatments and what they are hoping to achieve. A lot of people cannot afford to buy all the products no matter how tempting they may sound, so break down the costs. Understand their needs and […]


INSPIRE YOUR TEAM TO GENERATE SALES

Many therapists focus on their jobs but are hesitant on sales and this is the main reason why this guide has been carefully created by us at Vida Aesthetics. Understanding your client: You should always remember that your client has walked into your clinic in the hope of looking younger or to have clear skin. Whatever their requirements, it is up to you to make them leave your clinic satisfied […]


SALES MOTIVATION THROUGH COMMISSIONS

To give an incentive for your team to perform really well and generate great sales, offer a commission. They will feel the competition and incentive to earn more by treating more clients and selling more products. Each client that walks in for treatment will buy at least 2 products. Averagely priced at £30, this makes it £60 for one client on 1 day. Multiply this into 6 days (giving one […]


BUSINESS STRATEGIES FOR DEVELOPMENT

There are certain strategies for businesses to follow to increase the clinic’s clientele and financial revenue. Segmentation and target marketing play a huge role. You should study your present clientele and organize them into 3 groups. Clients who are the most profitable Clients who are average in profits Clients who are least profitable   You can understand the segment of the most profitable client group by working out their ages, […]


KNOW YOUR GOALS AND AIMS

Which type of client would you like to see increase? Once you have a better idea of what demographics make up your most profitable client group, you can start by planning promotional events that targets that group. There are 4 steps to increasing revenue within your target group. STEP 1: Plan: No great venture goes forward successfully without planning. What are your aims through this? Are you looking to increase […]


STRATEGIES FOR GENERATING INTEREST AND DATA COLLECTION

There are many options for a business to take to capture the public’s interest. Competitions: You could run a competition in the local newspaper where a certain amount of selected winners would win goody bags (which would be, of course, provided by your clinic.) Their replies could be added to your marketing database, and also their comments on the products could be used as future marketing material. Press Exposure: Editors of local newspapers […]


CLIENT DATABASE AND INFORMATION

The information you have on your clients is very important for future success in your business. It doesn’t matter whether you store it in your computer or in a handwritten diary, the information you hold is very valuable. This should not only be a basic record of the client’s name, address and other personal details that include treatments taken, but also as a way of keeping in touch. Simple things […]


DATA ORGANISATION FOR EFFICIENT COMMUNICATION

Don’t make things complicated by entering too many details that are not relevant. Plan to retain only vital information for your business on an organized tool like a spreadsheet programme like Microsoft Excel. This could also be used for budgeting and accounts planning. Always update your data to keep on top of your competitors. How is the existing data useful? This data is extremely valuable as you will then be […]


THE CLINIC STAFF

Your clinic staff that has direct contact with customers is the core team. They make sure that your business grows by their interactions with various clients. Forming a professional team is therefore of vital importance. The following team members are considered to be part of the Clinic Staff. Reception: They are the first people the clients see when they walk in, and are the first stage of interaction that they will […]


IMPORTANCE OF RECEPTION

All enquiries through walk-ins or via telephone are directly communicated to Reception. The front desk should be given proper training to be able to provide quality service to all customers, maximize possible sales of all products, to confirm bookings for initial and repeat consultations and also be in a position to advise on various treatments and products. Train your staff to be able to pitch any treatment in under 30 […]


CLIENT APPOINTMENTS

It is important to get necessary information from the client like: What is their skincare routine How much time do they devote for skin care What results are they hoping to achieve   Asking questions is the first step to obtaining vital information. It is important to know how to phrase questions to your client. A few examples are: “What is your current skin care routine?” “What cleansers do you […]


CUSTOMER SUPPORT

You can use the daily inquiries to record how well certain promotional strategies are working. While on the phone, use the prescribed script and aim to book a complimentary consultation. Find out how they heard about the clinic and record it to keep a tab on what ads are working. If you are handling a walk-in client, aim to book a consultation and always have a trained practitioner present to […]


CLIENTS

There are three types of clients: 1) Dissatisfied: Every business faces a few disgruntled customers. If clients are dissatisfied, they will do one of two options – complain and then leave or leave without complaining. Of the two, the latter is worse as bad news tends to travel fast and those dissatisfied customers will tell all their friends and family about their experience. The ones who do complain are actually […]


REPRESENTING THE COMPANY

While you work for the clinic, you are a representative of the clinic to all clients. This means that what you do reflects on the entire team and the business as a whole. This is an important point to be remembered while dealing with customers. How to make clients happy? There are simple steps to ensure your clients leave your clinic happy customers. Plan for anticipated questions and situations and […]


MAKING A DIFFERENCE IN YOUR BUSINESS

There are simple things to do and say to ensure that the client leaves the clinic feeling happy with the service. You should follow this basic 1-10-100 rule for complaints. To fix a complaint in 1 hour costs £1 To fix a complaint in 1 day costs £10 To fix a complaint in 1 week costs £100 Advice for businesses Always say ‘Thank you’ to all customers as they leave […]


DOCUMENTATION AND ORGANIZATION

The process of documentation includes compiling all important patient data like age, gender, medical past, relevant illnesses, medication history and earlier treatments. All medical procedures and treatments of your patient should be documented in your patient’s file. A good and effective form of documentation is a digital photo compilation of before, during and after treatment images. Before any treatment can be carried out on the patient, there must be written […]


DOCUMENTATION THROUGH PHOTOGRAPHY

As an objective recording practice, photography has become widely popular and now plays a vital role in aesthetics and dermatology. This section shows a basic layout on how this simple way of documentation can be absorbed into various practices and how quality of the same can be optimised. General requirements for an imaging system in the Medical field Analogue photography has long become a thing of the past with digital photography growing in […]


KEY POINTS FOR IMAGE CAPTURING AND PHOTO DOCUMENTATION

Digital image capturing plays a key role in proving the success of a treatment with before and after shots. To effectively capture good quality images, it is a necessary step to inform and update the patient with the photography process so that they are prepared for the shoot. Patient’s Pose For best results, the patient has to pose in a certain way as required by the doctor in conjunction with […]


THE CONSULTATION

Medical Records, examination, Sample taking It is important to have all facets of a patient’s medical records and aesthetic history when beginning their treatment from the introductory consultation itself. However, prior treatments are usually not documented in cosmetic records, so such information must be obtained directly from the patient. If a test has already been carried out previously, then there is no need to repeat that procedure. It is very […]


DOCUMENTATION

All processes and aspects of consultations between the patient and the doctor must be documented and stored in the patient’s records. A detailed record of the patient’s treatments must contain their medical history and examination results which could include the area, material and substance mixture and injection technique. All examination results from the first consultation should be recorded visually and in written form detailing the measurements and facial images for […]


CAUTIONING THE PATIENT ON PRE-TREATMENT AND POST-TREATMENT RULES

With any medical procedure, the patient needs to be given detailed and comprehensive information about their situation and the treatment they will be getting. The more invasive the procedure, the more details should be given to the patient. This data should include the risks and side effects of the treatment, any special features, future consequences, the duration of its effects and the expected result. It is imperative to respect the […]


TREATMENT AND THERAPY PLANNING

High quality aesthetic treatments involves a thorough diagnosis of the patient and takes into account various factors that may be of interest to the patient. The patient’s overall condition must be taken into account, along with prior treatments, possible pregnancies, previous illnesses, lifestyle routines, overall constitution and skin type. There are two types of strategies that need to be applied for the treatment to achieve the desired results. First treatment […]